The $500K Question: Are You Building Wealth or Just Working Harder? | Relentless Value Coaching

The $500K Question: Are You Building Wealth or Just Working Harder?

You've cracked the code on generating revenue. But there's a bigger question most successful owners never ask: Is your business making you wealthy or just busy? The difference is enterprise value, and it's costing you more than you think.

The Uncomfortable Truth About $300K+ Businesses

Most owners at your level are unknowingly trapped in what looks like success but feels like a sophisticated prison.

The Revenue Mirage: Your business generates good money, but if you vanished tomorrow, so would most of the value. That's not wealth building. That's advanced self-employment.

The Delegation Paradox: You hire talented people but still end up redoing their work because "it's faster if I just handle it." Sound familiar?

The Growth Trap: More revenue means more complexity, more problems, more fires to put out. Growth isn't creating freedom. It's creating chaos.

Here's what most won't tell you: This isn't a character flaw. This isn't lack of ambition. This is predictable resistance that shows up at every level of business growth. But resistance can be systematically broken.

What Freedom Actually Looks Like

Revenue Freedom: Your business generates $1M+ annually through systems and team execution, not your personal production.

Time Freedom: You work on strategy and vision, not daily operations. Vacations don't require constant check-ins.

Enterprise Value Freedom: Your business is worth 3-5x revenue because it operates independently of you—creating real wealth, not just income.

Leadership Freedom: Your team makes decisions within clear frameworks. You lead through structure, not micromanagement.

This isn't "someday" thinking. This is systematic business building for serious owners.

Ready to Break Through the Resistance?

30-minute Freedom Strategy Session
Map your path from bottleneck to business asset

Show Me My Freedom Plan

Justin Goodbread Escaped the Prison You're In

Justin built and sold 7 companies, including one from $0 to over $10+ million in just 49 months. But his first exit taught him the hard way: he left $3.2 million on the table because he didn't understand enterprise value.

That painful lesson became his obsession. For 15 years, he's decoded exactly what separates businesses that sell for millions from those that barely break even at exit.

Unlike consultants who teach theory, Justin teaches what he's lived—the exact systems that turned his businesses into transferable assets worth exponentially more than their revenue suggested.

You'll Talk to a Strategist, Not a Salesperson.

This isn't a pitch. It's a real conversation about the resistance you're facing and what freedom could look like on the other side. You'll work with one of Justin's hand-picked strategists—battle-tested operators who have helped hundreds of business owners break through the same resistance patterns, build systems that scale, and finally buy back their lives.

Note: Applying doesn't guarantee acceptance. Not all applicants qualify for a strategy session.

7 Companies Built & Sold

$10M+ Built in 49 Months

15+ Years Experience

Don't Apply Unless You're Dead Serious About Freedom

You're Ready If You:

Run a business doing $300K+ but feel trapped in your own success
Know you're the bottleneck bleeding enterprise value and time freedom
Ready to invest $1,500-$3,000/month to escape the owner dependency trap
Tired of watching competitors outscale you while you work harder
Want to build a transferable asset that gives you your life back
Ready to buy back your freedom now, not "someday"

This Isn't for You If:

Under $300K revenue (you're not ready yet)
Want free advice or YouTube solutions
Need 6 months to "think about it"
Believe you can DIY your way to enterprise value
Comfortable staying the bottleneck
Not ready for $1,500+ monthly investment in freedom

Making under $300K or not ready for strategic investment?
Our Momentum Program ($500/month) helps early-stage owners build foundational systems first.
Get the structure you need to reach the next level.

Is $1,500–$3,000/month expensive?
Not compared to what it's costing you to stay the bottleneck.

Every month you delay:
• You lose income you should be keeping
• You lose time with the people who matter
• You lose belief that freedom is even possible

This is about buying back your life—and no, you can't DIY that.

Freedom Doesn't Happen Someday. It Starts with One Decision.

You've already built something valuable. You have the talent, the drive, and the vision. Now it's time to make it scalable.

In 30 minutes, we'll map your specific resistance points and show you the proven system to break through them into the freedom you deserve.

Application required. Not all applicants will be accepted.

Steve A.

"With Justin's guidance, we were able to navigate the complexities of scaling our business. His insights were invaluable. Initially skeptical, but the results proved him right. This was not an easy path, but the reward was amazing. Excited for $9 million + account value."

Jonathan B

"Justin's comprehensive approach to business growth helped us achieve a successful exit. Scaling a company is a multifaceted approach, and his strategies were spot on. He helped me build a self-sustaining, highly valuable company I now enjoy owning"

William G.

"Justin's coaching was instrumental in our success. The path wasn't easy, but the rewards were so worth it. Scaling a company while focusing on value is an approach not many speak about - Yet Justin's expertise made all the difference."

Lori D.

"With Justin's guidance, we achieved, what he calls, 'Multiplicative Growth' in our company's value. His coaching and accountability ensured we stayed focused and driven. The freedom we gained was priceless. Excited for the 7 figure bank account, but even more about the generational wealth I was able to create."

John S.

"Initially, I was skeptical about the process. But working with Justin, I saw my business transform in ways I hadn't imagined. Focusing on Value vs Profitability allowed me to build a highly valuable company and exit it for 8 figures in just 5 years. This was not an easy path, but the reward was amazing."